The 6 Devastating Statistics That Prove Key Rings Are Overdue For an Upgrade
Did you know the key rings were first invented in the 1830s by a juggler in Russia? Instead of holding keys though, they were used to keep together various other objects. It wasn’t until 1922 that a man named G Herluf Johnson saw the use of key rings to keep keys together and key rings have been used to carry keys ever since. Since then until now, our fashion has advanced, our technology has advanced and even our societies have all dramatically advanced, yet people still use key rings to carry their keys which are cumbersome, clunky, noisy and unappealing key rings to hold their keys on. Maybe because there’s not much awareness for other alternatives yet or the adoption for a better solution else hasn’t caught on. We hope to change that.
Earlier this year we conducted a survey asking people about their current key holders which consisted of 1,005 beautiful participants from our newsletter subscribers and we found some shocking statistics:
Some main points to highlight:
- 55% of people have personally experienced or known someone who has been poked in the balls by their keys! You can add one of our co-founders into that list of people as well.
- 67% of people have had their pockets ripped by their keys
- A whole 91% of people who are not happy with their current key holders. That’s 9 out of every 10 people who aren’t happy with their key rings and there hasn’t been much awareness for alternative solutions! Until now…
We’re Ending Violence Against balls.
We are launching our Key Caddy this December 17th to end violence against balls. Balls are important, we don’t have to explain why but we definitely need to keep them safe. We want to raise awareness for people all around the world that there are alternative solutions to avoid being jabbed in the balls and pockets being ripped by their keys.
No matter who you are, regardless of your gender there’s an important man in your life that needs his gonads safe and sound – it could be a father, brother, friend, partner, relative, etc. But not only is the Key Caddy a gonad protecting unit, it also helps you freshen up the style of your keys and helps your keys get with the times and advance with fashion.
How would the Key Caddy protect balls and pockets?
Keys usually have pointy and jagged edges which over time can wear out the insides of your pants pockets if there’s a lot of friction and movement – regardless of how expensive your pants were. The Key Caddy keeps all your keys in a slim unit, preventing those pointy jagged edges of keys from ever touching your pants. It also has sleek chamfered (beveled) edges all around so nothing sharp or pointy will have friction against your pockets (unless you add on accessories or other things onto it).
You know Wolverine from X-men? He has those epic claws, now imagine inside your pockets, that’s how your keys would be like every now and then if it’s on a key ring with lots of keys. When you stand up and sit down, jog, run, stand up and sit down again etc it puts you at risk of just even one single key jabbing you in the thigh, and for 55% of the unlucky men out there – right in the BALLS (OUCH!)
With the Key Caddy, it’s like having a single key in your pocket, no Wolverine claws trying to swing at your family jewels every time you move.
Our proudest achievement
If there’s one thing about the Key Caddy that we would say we are most proud of, it would probably be this. The Key Caddy fits easily into your pants coin pockets!! Many people don’t even realize what a coin pocket is or what it’s used for. Well it’s called a coin pocket because it’s made for holding coins, however, we think that you’d all agree that it would take quite some effort to take coins out of there and be really inconvenient. Maybe whoever invented it could rename it to the Key Caddy pocket? (If anybody knows the inventor and can introduce us to them, please do).
You’ll finally have a use for your coin pockets and even free up space in your regular pockets if you wanted to.
We’re just adding the finishing touches to the content for launch day (December 17th AEST) so if you could help us out by answering the question below in the comments section, we’ll select one person and gift them a Key Caddy in the color of their choice:
What is the biggest influence in whether you’d own a Key Caddy or not? (Price, customer service, social proof from other users, whether the design is beautiful in your standards, differentiation from competitors, specifications of the product, what it’s made from, ordering process, something else? etc).
Much love to you all,